01 Blueprint · E-commerce · Web · SEO
Re-platforming a growing D2C store
Challenge
A direct-to-consumer brand has outgrown its template store: pages slow down during sales, catalogue edits need a developer, and stock is updated by hand across channels.
Business context
Revenue depends on campaign days, so downtime or lost search rankings during migration would be costly. The team is small and needs to run the store without technical help.
Solution
A headless storefront on a modern framework, connected to inventory and order systems through APIs, with an editor-friendly admin and a redirect plan that protects existing rankings.
Interface concept · illustrative
Project walkthrough
From brief to launch.
Audit & plan
Funnel analysis, URL inventory, integration map and success measures agreed.
Design
Mobile-first product, listing and checkout designs tested with real shoppers.
Build & integrate
Storefront, admin and integrations built in two-week cycles.
Migrate & launch
Data migrated, redirects verified, launch outside peak hours.
Optimise
Search tuning, speed work and A/B tests on key steps.
Technologies
Key features
- Typo-tolerant search
- Real-time stock across channels
- One-page checkout
- Editor-managed landing pages
- Automated order status emails
Outcomes we would measure
- Page load time on mobile
- Checkout completion rate
- Organic traffic retained after migration
- Hours spent on manual stock updates
Measures, not promised results.

