01 Latest writing
Practical thinking for intelligent business.
Data is not intelligence. The layer in between is.
Most businesses already collect more data than they use. The opportunity is not more data — it is the layer that turns records into decisions.
Automation · 21 Oct 2026 · 3 minAutomate the ordinary: how to choose your first automation
The best first automation is rarely the most exciting one. It is the dull, frequent task that everyone quietly resents.
Engineering · 8 Oct 2026 · 3 minLegacy modernisation without the big-bang rewrite
Rewriting everything from scratch is the riskiest way to modernise. There is a calmer path.
Commerce · 23 Sept 2026 · 3 minYour storefront is a decision engine. Treat it like one.
Every product listing, filter and checkout field is a decision you are asking a customer to make. Reduce the friction and the decisions get easier.
AI · 9 Sept 2026 · 3 minThe hidden work behind every useful AI feature
Calling a model is the easy part. Making it reliable, affordable and safe inside a real product is where the engineering lives.
Search · 26 Aug 2026 · 3 minSearch in the age of AI answers
People increasingly ask assistants instead of scrolling results. The fundamentals of being found have not disappeared — they have sharpened.
02 AI Knowledge Centre
Speak AI fluently.
Plain-language definitions of the terms you will hear in any AI conversation, and checklists you can use before your next one.
Fetching relevant documents at question time and giving them to the model as context.
Why it matters
Grounds answers in your own, current information and reduces fabrication.
Practical checklist
Is your process ready to automate?
0 / 5 checked